ProjectsNovember 1, 2025

Client marketing sites: NTA Therapy & Imad Al Rifat

Two live client websites shipped end to end: culturally attuned therapy practice site for Ontario, and a Dubai scaffolding B2B brochure site. Scope to what the business needed, pick the stack that fits, launch.
Client marketing sites: NTA Therapy & Imad Al Rifat cover

Overview

Freelance delivery for two real businesses: NTA Therapy & Associates (virtual, culturally attuned psychotherapy across Ontario) and Imad Al Rifat Scaffolds Trading LLC (scaffolding and formwork sales/rental in Dubai). Neither needed a product platform. Both needed a clear public site: trust, services or catalogue clarity, contact paths, and something they could own without a CMS tax. I owned design-in-code, content structure, responsive UI, basic SEO, and launch. What this write-up focuses on: choosing the right thin stack per client, shipping under scope, and leaving maintainable marketing sites. Not an architecture deep-dive. For heavier systems work, see CourseCorrect and iamankurj.com.
Placeholder: NTA Therapy homepage hero
Placeholder: Imad Al Rifat homepage hero

The two sites

NTA Therapy (ntatherapy.com)

Practice site for adults 18+ seeking trauma-informed, culturally attuned care (English / Gujarati / Hindi), with virtual sessions across Ontario and a clear path to book.
  • Multi-page marketing IA: home, about, services, FAQ, contact, privacy
  • Calm visual language matched to the clinical brand
  • Booking and contact CTAs wired to the practice’s real workflows (Jane App / email / phone as provided)
  • Next.js + MUI so content sections stay structured and easy to extend

Imad Al Rifat (imadalrifat.ae)

B2B brochure for a scaffolding and formwork trading company: product range, rental value props, partners, and a direct sales contact path in Dubai.
  • Compact brochure IA: home narrative, why rent, product list, about, contact
  • Bilingual-aware branding (English primary; Arabic present in the logo lockup)
  • Astro + Tailwind for a fast static export with sitemap support
  • Emphasis on clarity and trust over interactive product UX
Placeholder: desktop + mobile responsive pair (either site or both)

Tech Stack & Rationale

SiteStackWhy
NTA TherapyNext.js 16 + React 19 + MUIApp Router pages, component density for a longer narrative marketing site, familiar React delivery
Imad Al RifatAstro 5 + Tailwind 4Mostly static content; ship HTML fast, keep the dependency surface small
BothTypeScript where it pays off, sitemap / meta basicsIndexable brochure pages without a CMS
Skipped on purpose for both: headless CMS, auth, dashboards, and custom booking backends. The clients already had (or did not need) those systems elsewhere.

Engineering Trade-offs

  1. Stack per client, not one house style. NTA’s longer, section-heavy marketing site fit Next + MUI. Imad’s brochure fit Astro static. Forcing one stack would have optimized for my convenience, not theirs.
  2. Scope discipline over portfolio flex. These are marketing sites. Overbuilding (CMS, animations for their own sake, custom admin) would raise cost and handoff risk. The win is a live URL that matches the brief.
  3. Content structure in code. Until a client needs non-dev editors, typed sections and markdown/static pages beat introducing a CMS. Hand-off is git + clear page files, not a training workshop.
  4. SEO as basics, not a campaign. Titles, descriptions, sensible headings, sitemap where it helps. Enough for a new local/B2B site to be findable; not a growth-marketing engagement.

Outcome

Two production sites live on the clients’ domains: What this demonstrates
  • End-to-end client delivery: brief → IA → UI → launch
  • Judgment about when a thin static or marketing site is the right product
  • Comfort shipping in more than one frontend stack
Not claimed here
  • Backend platforms, data pipelines, or AI systems (see other projects for that)